B.COM. MARKETING MANAGEMENT

Objectives: These programmes are designed to provide an in-depth knowledge on the various aspects pertaining to their subjects. They are feeder programmes to become post-graduates.

PROGRAMME CODE: 485
B.COM. MARKETING MANAGEMENT
Medium: English
Duration: Three years
Eligibility:
A pass in Pre-University/Higher Secondary Examination ‘A’ Level/STPM/ Second Year Foundation Programme/Three year Foundation Programme/Three year Diploma / Two year Diploma in Teacher Education or an equivalent examination.

TITLE OF THE COURSE
FIRST YEAR

1. Elements of Insurance
2. Prose and usage
3. Elements of Accountancy
4. Business Environment

SECOND YEAR

1. Personal Selling and Salesmanship
2. English Composition and Business Correspondence
3. Management Process
4. Fundamentals of Marketing Management

THIRD YEAR

1. Distribution Management
2. Advertising and Sales Promotion
3. Sales Force Management and Marketing Legislations
4. Industrial and Services Marketing
5. Basics of Marketing Research
6. International Marketing