M.COM. MARKETING

Objectives: These Programmes through distance education mode are primarily designed to cater to the demands of the people who could not continue their higher studies in the regular way for various reasons and betterment in their personal life and career.

PROGRAMME CODE: 262
M.COM. MARKETING
Medium: English
Duration: Two years
Eligibility:
All those who have qualified for the B.Com. (Or) BA (Co-operation) (or) B.Com. (Co-operation) (or) B.A. (Corporate Secretary ship) (or) B.BA (or) B.B.M., (or) B.Com. (Computer Application), B.Com. (Accounting & Finance), B.Com. (Marketing Management) (Or) M.B.A. Degree Examination of this University (or) any other University recognized for this purpose as Equivalent Examination (or) accepted by the Syndicate are eligible to seek admission.

TITLE OF THE COURSE
FIRST YEAR

1. Business Administration
2. Consumer Behaviour
3. Retail Management
4. Accounting for Decision Making
5. Modem Marketing

SECOND YEAR

1. Advertising Management
2. Sales and Distribution Management
3. Global Marketing
4. Marketing Research
5. Services Marketing