M.B.A. (MASTER OF BUSINESS ADMINISTRATION)

PROFESSIONAL PROGRAMMES
Objectives:The Master of Business Administration degree program of the Directorate of Distance Education of the Annamalai University is to equip practicing Executives and Managers, working In Private/Public Sector Undertaking/Banks/Educational Institutions with skills in Business Management and enable them to enrich their decision making and forward planning capabilities.
PROGRAMME CODE: 346 M.B.A. (MASTER OF BUSINESS ADMINISTRATION) Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
FIRST YEAR Principles of Management Financial and Management Accounting Managerial Economics Legal Environment of Business Organizational behavior Written Analysis and Communication Business Policy and Strategic management Research Methodology SECOND YEAR Human Resource Management Marketing Management Financial Management Production and Materials Management International Business Project Management and Entrepreneurship	Project Study & Viva-Voce “OR” Area of Specialization("One" Specialization only) Human Resource Management Labour Welfare and Industrial Relations Training and Development Marketing Management Sales and Distribution Management Marketing Research and Consumer Behavior Financial Management Investment, Security and Portfolio Management Management of Funds. Production Management Production, Planning, control and Maintenance Quality Management Systems Personal Productivity Tools Information Technology