P.G. DIPLOMA IN MARKETING MANAGEMENT

Objectives:
These Programmes are designed to cater to the needs of the executives to sharpen the analytical and decision making skills and to develop a broad perspective on the key functional areas. These are also useful to assist future executives with necessary skills required to manage various problems.

PROGRAMME CODE: 036
P.G. DIPLOMA IN MARKETING MANAGEMENT
Duration: One Year
Medium: English
Eligibility:
Any Degree or an equivalent examination

TITLE OF THE COURSE

1. Marketing Management Analysis, Planning and Control
2. Management Information system and Electronic Data Processing (EDP)
3. Marketing Communication Practice and Strategy
4. Sales Management
5. Marketing Research and Consumer Behavior
6. Global Marketing