M.B.A. (MARKETING MANAGEMENT)

PROFESSIONAL PROGRAMMES
Objectives:These Programmes through distance education mode are primarily designed to cater to the demands of the people who could not continue their higher studies in the regular way for various reasons and betterment in their personal life and career.
PROGRAMME CODE: 347 M.B.A. (MARKETING MANAGEMENT) Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
FIRST YEAR Principles of Management Marketing Management Human Resource Management Financial Management Production and Materials Management Business Mathematics and Statistics Advertising Management Managerial Communication	SECOND YEAR Human Resource Management Marketing Management Financial Management Production and Materials Management International Business Project Management and Entrepreneurship Project Work & Viva Voce OR E-Business Business Reserch Methods

M.B.A. FINANCIAL MANAGEMENT

PROGRAMME CODE: 349
M.B.A. FINANCIAL MANAGEMENT
Duration: Two years
Medium: English
Eligibility:
Any Degree or an equivalent examination

TITLE OF THE COURSE
FIRST YEAR

1. Principles of Management
2. Financial Management
3. Human Resource Management
4. Marketing Management
5. Financial & Management Accounting
6. Business Mathematics and Statistics
7. Production and Materials Management
8. Managerial Communication

SECOND YEAR

1. Management of Financial Services
2. International Finance
3. Financial Analysis and Industrial Financing
4. Management of Funds and Assets
5. Investment, Security and Portfolio Management
6. Strategic Management
7. Project Work and Viva-Voce (150 + 50 marks)
(OR)
1. E –Business
2. Business Research Methods

B.B.A. BACHELOR OF BUSINESS ADMINISTRATION

B.B.A. BACHELOR OF BUSINESS ADMINISTRATION

PROGRAMME CODE: 011
Duration: Three years
Medium: English
Eligibility:
A pass in Pre-University/Higher Secondary Examination/ Second year Foundation Programme/’A’ Level/STPM/3 years Diploma/Two year Diploma in Teacher Education or an equivalent examination.

TITLE OF THE COURSE
FIRST YEAR

1. Business Tamil or Hindi or French
2. English Prose and Usage
3. Managerial Economics
4. Introduction to Financial and Cost Accounting
5. Marketing Management
6. Management Principles and Techniques
7. Information Technology and Management Decisions
8. Business Statistics

SECOND YEAR

1. English Composition and Business Correspondence
2. Marketing Research
3. Business Psychology and Behavioral Science
4. Human Resource Management
5. Financial Management
6. Entrepreneurship
7. Project Management

THIRD YEAR

1. International Business Management
2. Advanced Management Accounting
3. International Finance and Trade
4. Risk Management and Insurance
5. Operations Management
6. Strategic Management

B.E.D. BACHELOR OF EDUCATION

PROFESSIONAL PROGRAMMES
Objectives:The objective of the programme is to train graduates to teach classes in recognized schools.
PROGRAMME CODE: 001 B.E.D. BACHELOR OF EDUCATION Duration: Two years
Eligibility: Any Degree or an equivalent examination are eligible for admission to B.Ed. Degree Programme. Admission will be confirmed after a written Entrance Test.
Programme Components (A) Core Subjects for I & II years FIRST YEAR Education in Indian Society – I Psycho-Pedagogy-I Educational Technology SECOND YEAR Education in Indian Society – II Psycho-Pedagogy-II Teacher Education (B) Special Subjects for I & II years FIRST YEAR Content and Methodology of Teaching-I Content and Methodology of Teaching-I	SECOND YEAR Content and Methodology of Teaching-II Content and Methodology of Teaching-II Any two be chosen from the list given below: The Content and Methodology of Teaching of Tamil English History Social Studies Commerce Mathematics Physical Science Economics Natural Science Computer Science
Attendance at the Personal contact classes is compulsory for trainees. Trainees will have to attach themselves to a recognized school for a period of four weeks for internship during which period they have to teach at least forty lessons in the school concerned.

M.B.A. HUMAN RESOUCE MANAGEMENT

Directorate of Distance Education(DDE)
Objectives:These Programmes through distance education mode are primarily designed to cater to the demands of the people who could not continue their higher studies in the regular way for various reasons and betterment in their personal life and career.
PROGRAMME CODE: 347 M.B.A. HUMAN RESOUCE MANAGEMENT Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
PROGRAMME CODE: 347 M.B.A. HUMAN RESOUCE MANAGEMENT Duration: Two years Medium: English Eligibility: Any Degree or an equivalent examination TITLE OF THE COURSE FIRST YEAR Principles of Management Human Resource Management Production and Materials Management Marketing Management Financial Management Business Mathematics and Statistics Organizational Behavior Managerial Communication	SECOND YEAR Organizational Development and Management of change Training and Development Labour Welfare Industrial Relations Wages and Salary Administration Strategic Management Project work and Viva-Voce (150+50 marks) (OR) E-Business Business Research Methods

M.B.A. INTERNATIONAL BUSINESS

PROFESSIONAL PROGRAMMES
Objectives:These Programmes through distance education mode are primarily designed to cater to the demands of the people who could not continue their higher studies in the regular way for various reasons and betterment in their personal life and career.
PROGRAMME CODE: 179 M.B.A. INTERNATIONAL BUSINESS Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
FIRST YEAR Principles of Management International Accounting International Economics International Business Environment Organizational Behavior Foreign Policy of India Communication for Global Managers Information Technology and E-Commerce.	SECOND YEAR International Human Resources Management International Marketing Management International Financial Management Logistics and Supply Chain management Global Strategic Management International Trade Policies and Documentation Project Work and Viva- Voce (150+50 marks) (Or) International Marketing Research and Consumer Behavior (100 Marks) Export and Import Finance (100 Marks)

M.B.A. (E-Business)

PROFESSIONAL PROGRAMMES
Objectives:These Programmes through distance education mode are primarily designed to cater to the demands of the people who could not continue their higher studies in the regular way for various reasons and betterment in their personal life and career.
PROGRAMME CODE: 178 M.B.A. (E-Business) Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
FIRST YEAR Management Concepts Marketing Management Human Resource Management Financial and Management Accounting E-Commerce Database Management System Management Information System Software Project Management	SECOND YEAR Financial Management Strategic Management E-Commerce: Application and Securities. Internet and Java Programming Advanced Web Development and Design Tools Enterprise Resource planning Project work and Viva-vice(150+50 marks) (OR) Global Marketing (100 marks) Structured System Analysis and Design (100marks)

M.B.A. (MASTER OF BUSINESS ADMINISTRATION)

PROFESSIONAL PROGRAMMES
Objectives:The Master of Business Administration degree program of the Directorate of Distance Education of the Annamalai University is to equip practicing Executives and Managers, working In Private/Public Sector Undertaking/Banks/Educational Institutions with skills in Business Management and enable them to enrich their decision making and forward planning capabilities.
PROGRAMME CODE: 346 M.B.A. (MASTER OF BUSINESS ADMINISTRATION) Duration: Two years Medium: English
Eligibility: Any Degree or an equivalent examination
FIRST YEAR Principles of Management Financial and Management Accounting Managerial Economics Legal Environment of Business Organizational behavior Written Analysis and Communication Business Policy and Strategic management Research Methodology SECOND YEAR Human Resource Management Marketing Management Financial Management Production and Materials Management International Business Project Management and Entrepreneurship	Project Study & Viva-Voce “OR” Area of Specialization("One" Specialization only) Human Resource Management Labour Welfare and Industrial Relations Training and Development Marketing Management Sales and Distribution Management Marketing Research and Consumer Behavior Financial Management Investment, Security and Portfolio Management Management of Funds. Production Management Production, Planning, control and Maintenance Quality Management Systems Personal Productivity Tools Information Technology

PROFESSIONAL PROGRAMMES

PROFESSIONAL PROGRAMMES

1. M.B.A. MASTER OF BUSINESS ADMINISTRATION (2 Yrs.)
2. M.B.A. E- COMMERCE 4 Sem in (2Yrs)
3. M.B.A. E-BUSINESS (2 Yrs.)
4. M.B.A. INTERNATIONAL BUSINESS (2 Yrs.)
5. M.B.A. HUMAN RESOUCE MANAGEMENT (2 Yrs.)
6. M.B.A. MARKETING MANAGEMENT (2 Yrs.)
7. M.B.A. FINANCIAL MANAGEMENT (2 Yrs.)
8. B.B.A. BACHELOR OF BUSINESS ADMINISTRATION (3 Yrs.)
9. B.E.D. BACHELOR OF EDUCATION (2 Yrs.)

Email: annamalaiksa@gmail.com